Local SEO
Articles about Local SEO from the Pinwarden blog.
What Google Actually Looks At in Your Business Profile
Google evaluates your Business Profile on completeness, activity, and relevance. What matters, what does not, and what most businesses get wrong.
Why Most Local Businesses Lose the Map Pack
The map pack gets the calls. Why most local businesses are not in it and what actually moves the needle.
How AI Search Is Changing Local Business Discovery
ChatGPT, Gemini, and Perplexity are answering questions about local businesses. What that means for your visibility and what you can do about it.
Why Your Med Spa Isn't Showing Up in Google Maps
If your med spa is not in the map pack for treatment searches, the problem is almost always your Google Business Profile. What to fix and how.
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