Trade-specific optimization
Pinwarden reads your category and configures services, descriptions, and attributes for your trade. A plumber's profile needs different work than an electrician's.
The phone rings when Google shows your name first.
Homeowners searching for a plumber, roofer, or HVAC tech call whoever shows up in the map pack. Pinwarden keeps your profile active and optimized so that's you, not the competitor three miles away.
Where you rankSample
“plumber near me”, sample area around the shop
Top 3 across 0% of the map
1-34-1011-2020+
Why home services businesses lose the map pack
Most contractors set up their Google Business Profile once and never touch it again. They're busy running crews, bidding jobs, and dealing with suppliers. The profile sits with four photos from the original setup, no posts, and a handful of reviews from years ago.
Meanwhile, the competitor who updates their profile, posts every week, and asks for reviews after every job keeps climbing. Google rewards consistent activity. The work is simple, but it never stops, and a busy contractor can't keep up with it.
Profile check4 issues
Last Google post7 months ago
Photos4, all from setup
Newest review14 months ago
Services listed3 of 14
Your real check comes from the free audit.
What Pinwarden handles for your trade
Seasonal posting
Furnace tune-up posts in fall, AC maintenance in spring, storm damage posts when weather hits. Content that matches what homeowners are searching for right now.
Post-job review requests
After every job, a review request goes out. Follow-ups catch the customers who meant to leave one and forgot.
Service area rank tracking
See where you rank for your keywords across the zip codes you serve, so you know where you're strong and where a competitor is taking the call.
Results from home service businesses
A plumbing company
91 → 362
calls from Google, the year before vs the first year.
Website clicks176→466
Maps views+145%year over year
A roofing company
12 → 63
calls from Google, start to day 120.
Calls
- 12Start
- 29Day 90
- 63Day 120
Website traffic from Google
- 367Start
- 8,347Day 90
- 54,923Day 120
A tree service company
13 → 142
calls from Google, start to day 120.
Calls
- 13Start
- 67Day 90
- 142Day 120
Website traffic from Google
- 1,214Start
- 42,769Day 90
- 383,210Day 120
Numbers from each client's Google Business Profile reports. Your results depend on your market and starting point.
See all client resultsTrades we work with
PlumbingRoofingHVACElectricalTree ServiceLandscapingPest ControlSolarPaintingFencingGarage DoorsGeneral Contractors
If you have a Google Business Profile and serve a local area, Pinwarden works for your trade.
How we report resultsCommon
questions
If you have a Google Business Profile and serve a local area, yes. The system reads your business category and configures optimization, posting, and review requests for your type of service: plumbers, roofers, HVAC, electricians, landscapers, painters, solar installers, and dozens of other trades.
The best time to ask is right after a completed job, while the customer is happy. Pinwarden sends a review request after each job, with timed follow-ups for customers who forget.
Most contractors set up their Google Business Profile once and never touch it again. Google rewards consistent activity: recent posts, new reviews, updated photos, and complete service listings. The businesses in the top spots are usually the ones keeping their profiles active, not necessarily the ones with the best service.
See how your profile scores.
Free audit, takes about a minute. You keep the report whether you buy anything or not.
7-day refund. No contracts. Cancel anytime.