Local ranking changes by neighborhood. A business can rank first in one part of town and disappear three miles away. Pinwarden tracks your rank across a 13 x 13 grid of 169 points in your service area, for every keyword that matters, so you see where you're winning and where you're invisible.
“plumber near me”, sample area around the shop
Top 3 across 0% of the map
Monthly snapshots let you compare where you were to where you are, and watch the grid shift as the work takes hold. Drag the handle.
Your service area is divided into a 13 x 13 grid of 169 points. Each point shows where you rank for a keyword at that location. Green means top three. Red means you're not showing up.
Track the keywords your customers actually search. Local queries that drive phone calls, not national terms or vanity metrics.
See who else ranks at every point on the grid, which competitors you've passed, and which ones still own certain neighborhoods.
A single rank number is misleading for local search. “You rank #4 for plumber near me” means nothing without knowing where. You might be #1 in your neighborhood and #15 two towns over. The heatmap shows both.
It also keeps Pinwarden honest. You can check any ranking yourself by searching from that spot on the grid. No black box, no made-up visibility score.
A rank tracking heatmap divides your service area into a 13 x 13 grid of 169 points and checks your Google ranking for each keyword at every point. The result is a color-coded map showing where you rank well (green, top 3) and where you're invisible (red). A single rank number hides that picture.
Pinwarden takes a monthly snapshot for every tracked keyword, so you can compare month over month and watch the grid shift from red to green. You can also check any ranking yourself by searching from that spot on the grid.
Google calculates local rankings partly on how close the searcher is to each business. A plumber might rank #1 in their own neighborhood and #15 three miles away. A heatmap shows that variation, and a single rank number hides it.
Free audit, takes about a minute. You keep the report whether you buy anything or not.
7-day refund. No contracts. Cancel anytime.