Service highlights
Posts about the specific services you offer, written for the way people search. A roofer gets posts about storm damage repair and gutter replacement. A med spa gets posts about Botox and laser treatments.
A profile that posts every week beats one that posted last year.
Google rewards profiles that stay active, and a post from last spring does nothing for you today. Pinwarden creates and publishes 8 to 12 posts a month about your business, written for your category, your services, and what's relevant right now. Every post includes a photo.
Post activitySample
Google Business ProfileThis month
MonTueWedThuFriSatSun
PublishedNo post
What gets posted
Seasonal content
HVAC posts about furnace tune-ups in October. Landscaping posts about spring cleanups in March. Content that matches what people are searching for right now.
Offers and updates
Promotions, new services, holiday hours. The kind of updates that give people a reason to pick you over the listing next to yours.
Photos with every post
Posts with images get more views. Every post includes a relevant photo, not stock imagery.
Why consistency matters
Google wants fresh content, not a one-time effort. A profile that posted once six months ago looks inactive next to one that posts every week.
Consistent posting also gives Google more to match against searches. A post about emergency furnace repair in October gives Google something to show when a homeowner searches for exactly that.
You can approve posts before they go live, or let them publish automatically. Either way, the schedule runs without you thinking about it.
Common
questions
Pinwarden publishes 8 to 12 posts a month to your Google Business Profile. Posts rotate between service highlights, seasonal content, offers, and photo updates, so no two are the same.
Posts are written for your specific business type and services. A roofer gets posts about storm damage repair and gutter replacement. A med spa gets posts about Botox and laser treatments. Content includes four types: service highlights, seasonal content, offers and updates, and photos. Every post includes a relevant image.
Approval is optional. You can review and approve posts before they go live, or let them publish automatically on a schedule. Either way, the posting schedule runs without you having to think about it. All posts are written for your business, not generic filler.
Related reading
See how stale your profile looks to Google.
Free audit, takes about a minute. You keep the report whether you buy anything or not.
7-day refund. No contracts. Cancel anytime.