Services and service areas
Every service you offer, listed with descriptions Google can index. Most profiles list only a few services, and every service you leave off is a search you can't match.
The boring stuff that Google actually checks.
Most profiles are half-finished. Missing services, empty descriptions, wrong hours, no attributes. Google sees all of it, and it decides who shows up in the map pack based on who filled in the blanks. Pinwarden audits 58 fields and fills them in within the first week.
Profile audit5 issues
Services3 listed
Business descriptionEmpty
PhotosLast added 2019
AttributesMissing
Holiday hoursNot set
Primary categorySet
Sample profile. After the first pass, every row above gets filled in.
What gets optimized
Business description
Written to match how people actually search for your type of business. Not keyword-stuffed, just accurate and thorough.
Photos and media
Regular photo uploads tagged to the right categories. Google's own data shows profiles with photos get 42% more direction requests and 35% more website clicks.
Attributes and categories
Primary and secondary categories, plus the attributes that apply to your business type.
Hours and special hours
Updated for every holiday and every schedule change. Wrong hours erode trust.
Why completeness matters
Google's own documentation says businesses with complete and accurate information are easier to match with the right searches. In plain terms, incomplete profiles get shown less.
The ranking algorithm weighs relevance, distance, and prominence. A complete profile directly affects whether you match the right searches.
The optimization pass runs in the first week after you connect. After that, Pinwarden watches for changes, seasonal updates, and new attributes Google rolls out.
Common
questions
GBP optimization covers 58 fields across your profile: services and service descriptions, business description, primary and secondary categories, attributes, photos and media, and hours and special hours. Pinwarden audits every field Google checks and fills in the gaps that cost you rankings.
The first optimization pass finishes in the first week after you connect your account. Ranking movement follows over the next few months, and most profiles see their first real movement around month three or four.
Google's documentation states that businesses with complete and accurate information are easier to match with the right searches. The local ranking algorithm weighs relevance, distance, and prominence. Profile completeness directly affects whether you match the right searches, so incomplete profiles get shown to fewer people.
See what Google sees when it checks your profile.
Free audit, takes about a minute. You keep the report whether you buy anything or not.
7-day refund. No contracts. Cancel anytime.