Your rank heatmap for each keyword
Where you show up from 169 points (a 13 x 13 grid) around your business, this month next to your baseline.
Results
Every month, you see what moved.
Pinwarden sends a report every month with your rank heatmap for each keyword, the changes made to your profile, and the plan for next month. Below: what that report contains, and results from real clients.
Monthly reportSample
“plumber near me”, sample area
Baseline
Month 3
In the top 30% → 0% of the map
Profile changes14 fields, 6 services added
Posts and review requests12 posts, 38 requests
What's in every report
Changes made to your profile
Fields filled, services and categories updated, photos added, hours checked.
Posts and reviews
Posts published, review requests sent, replies posted, and new reviews received.
Next month's plan
What Pinwarden works on next, based on where the grid is still weak.
How to read
a rank heatmap
Each cell is a point on the map around your business. The number is where your profile appears when someone searches your keyword from that spot.
Green means you're in the top three, the spots Google shows in the map pack. Amber means you're on the list but below the fold. Orange and dark red mean most people searching from there won't see you.
Rankings move gradually. Your first report sets the baseline, and every report after it shows the change against that baseline.
1-3 top three4-1011-2020+
Client results
Real numbers from Google Business Profiles we manage, taken from each client's profile reports.
NSB Retirement
62% → 98%
of the map in Google’s top 3 for “financial planner,” in five months.
Average rank3.32→1.73
Grid points in the top 3, by keyword
“financial planner”62%→98%
“investment advisor near me”20%→42%
“financial advisor”78%→99%
“financial planning near me”80%→94%
“retirement advisor”99%→100%
A plumbing company
91 → 362
calls from Google, the year before vs the first year.
Website clicks176→466
Maps views+145%year over year
A roofing company
12 → 63
calls from Google, start to day 120.
Calls
- 12Start
- 29Day 90
- 63Day 120
Website traffic from Google
- 367Start
- 8,347Day 90
- 54,923Day 120
A tree service company
13 → 142
calls from Google, start to day 120.
Calls
- 13Start
- 67Day 90
- 142Day 120
Website traffic from Google
- 1,214Start
- 42,769Day 90
- 383,210Day 120
Numbers from each client's Google Business Profile reports. Your results depend on your market and starting point.
See your starting heatmap.
The free audit shows where you rank today, what's missing, and who's taking your calls. You keep the report whether you buy anything or not.
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