Automated review requests
After a job or appointment, a review request goes out. The customer gets a direct link to leave a Google review with as little friction as possible.
Reviews are the strongest ranking signal. Most businesses ignore them.
Review count, recency, and sentiment all affect how Google ranks your profile in the map pack. Pinwarden sends review requests after every job, follows up when customers forget, and replies to every review in your voice.
Review dashboardSample
- Job done
- Request sent
- Follow-up
- Review in
- Reply posted
★★★★★2 days ago
Called them for an emergency pipe burst at 10pm and they were here within the hour. Fixed everything, cleaned up, and the price was fair.
Reply in your voice
How it works
Follow-ups that actually work
Most people mean to leave a review and forget. A well-timed follow-up catches them before the moment passes. Pinwarden sends it automatically.
Replies in your voice
Every review gets a reply. Positive reviews get thanked. Critical reviews get acknowledged. The tone matches your business, not a chatbot template.
Review monitoring
New reviews trigger a notification. You always know what's being said, and negative reviews get flagged so nothing sits unaddressed.
Why this matters for ranking
Google has confirmed that reviews factor into local search ranking. Review count, review score, and recency all count, so a steady stream of new reviews matters more than a one-time batch.
Replying matters too. Google's own guidelines encourage businesses to respond, and Google treats a business that replies as active and responsive.
Beyond ranking, reviews are the first thing most people read before calling. A business with 12 reviews from 2022 looks abandoned next to a competitor with 80 reviews from the last six months.
Common
questions
After a job or appointment, Pinwarden sends the customer a direct link to leave a Google review. If they don't respond, a follow-up goes out automatically. Every review that comes in gets a reply written in your business's voice.
Google has confirmed that review count, review score, and recency all factor into local search ranking. A steady stream of new reviews matters more than a one-time batch. Google also rewards businesses that reply to reviews, treating them as active and responsive, which helps your map pack ranking.
Pinwarden writes review replies that match your business's tone, not a chatbot template. Positive reviews get thanked. Critical reviews get acknowledged professionally. You can review and approve replies before they go live, or let them publish automatically.
See how your reviews stack up against the shop down the street.
Free audit, takes about a minute. You keep the report whether you buy anything or not.
7-day refund. No contracts. Cancel anytime.