The phone rings when Google shows your name first.
Homeowners searching for a plumber, roofer, or HVAC tech call whoever shows up in the map pack. Pinwarden keeps your profile active and optimized so that's you, not the competitor three miles away.
Why home services businesses lose the map pack
Most contractors set up their Google Business Profile once and never touch it again. They're busy running crews, bidding jobs, and dealing with suppliers. The profile sits with four photos from the original setup, no posts, and a handful of reviews from years ago.
Meanwhile, the competitor who keeps their profile updated, posts regularly, and asks for reviews after every job keeps climbing. Google's algorithm rewards consistent activity. It's not complicated, it's just relentless, and that's exactly what a busy contractor can't do.
Active profiles win
10x
more clicks for #1 vs #8 in the map pack
What Pinwarden handles for your trade
Trade-specific optimization
Pinwarden reads your category and configures services, descriptions, and attributes for your specific trade. A plumber's profile needs different optimization than an electrician's.
Seasonal posting
Furnace tune-up posts in fall, AC maintenance in spring, storm damage posts when weather hits. Content that matches what homeowners are searching for right now.
Post-job review requests
After every job, a review request goes out. Follow-ups catch the customers who meant to leave one but forgot. Reviews are the strongest ranking signal and the one most contractors neglect.
Service area heatmaps
See where you rank for your keywords across every zip code you serve. Know exactly where you're strong and where you're losing calls to competitors.
Trades we work with
If you have a Google Business Profile and serve a local area, Pinwarden works for your trade.
See how your profile scores.
Free audit, takes about a minute. You keep the report whether you buy anything or not.