Visibility
See exactly where you rank, on a map, for every keyword that matters.
Local ranking changes by zip code. A business can rank first in one neighborhood and invisible three miles away. Pinwarden tracks your rank across a 25-point grid for every keyword that matters, showing exactly where you're winning and where you're invisible. Average improvement: #14 to #2.
Why heatmaps, not a dashboard number
A single rank number is misleading for local search. "You rank #4 for plumber near me" doesn't mean anything without knowing where. You might be #1 in your neighborhood and #15 two towns over. The heatmap shows both.
This is also what keeps Pinwarden honest. You can verify the rankings yourself by searching from any location on the grid. There's no black box, no opaque "visibility score," just a map of actual search results.
How rank tracking works
Grid-based heatmaps
Your service area is divided into a grid. Each point shows where you rank for a given keyword at that location. Green means top three. Red means you're not showing up. The heatmap makes weak spots obvious.
Before and after comparison
Monthly snapshots let you compare where you were to where you are. You'll see the grid shift from red to green as the optimization takes hold.
Keyword-level tracking
Track the keywords your customers actually search. Local queries that drive phone calls, not national terms or vanity metrics.
Competitor visibility
See who else ranks at every point on the grid. You'll know which competitors you've passed and which ones still own certain neighborhoods.
#14
across 25-point service area grid
#2
avg. position across the same grid
25
per keyword, per scan
Common questions
What is a local rank tracking heatmap?
A rank tracking heatmap divides your service area into a 25-point grid and checks your Google ranking for each keyword at every grid point. The result is a color-coded map showing exactly where you rank well (green, top 3) and where you're invisible (red). Unlike a single rank number, heatmaps show the full geographic picture.
How often are rank tracking heatmaps updated?
Pinwarden generates monthly heatmap snapshots for every tracked keyword. This lets you compare month-over-month changes and see the grid shift from red to green as optimization takes hold. You can also verify any ranking yourself by searching from the specific location on the grid.
Why does local search ranking vary by location?
Google calculates local search rankings based partly on the searcher's proximity to businesses. A plumber might rank #1 in their own neighborhood but #15 three miles away. Heatmap-based tracking shows this variation, while a single rank number hides it. Pinwarden's average managed profile improves from #14 to #2 across the grid within 90 days.
See your ranking heatmap across your service area.
Free audit, takes about a minute, and you keep the report whether you buy anything or not.