Activity
A profile that posts every week beats one that posted last year.
Google Business Profile posts expire after seven days. Pinwarden creates and publishes 8-12 posts per month about your business, tailored to your category, your services, and what's relevant right now. Every post includes a photo. Average gap between posts: 2.8 days.
8-12
per managed profile
2.8
always within Google's 7-day window
4
updates, offers, events, photos
What gets posted
Service highlights
Posts about the specific services you offer, written for the way people search. A roofer gets posts about storm damage repair and gutter replacement. A med spa gets posts about Botox and laser treatments.
Seasonal content
HVAC posts about furnace tune-ups in October. Landscaping posts about spring cleanups in March. Content that matches what people are searching for right now.
Offers and updates
Promotions, new services, holiday hours. The kind of updates that give people a reason to pick you over the listing next to yours.
Photos with every post
Posts with images get more views. Every post includes a relevant photo, not stock imagery.
Why consistency matters
Google Business Profile posts expire after seven days. That's a design choice by Google: they want fresh content, not a one-time effort. A profile that posted once six months ago looks inactive compared to one that posts every week.
Consistent posting also gives Google more content to index and match against searches. A post about "emergency furnace repair" in October gives Google something to show when a homeowner searches for exactly that.
You can approve posts before they go live, or let them publish automatically. Either way, the posting schedule runs without you having to think about it.
Common questions
How often does Pinwarden post to Google Business Profile?
Pinwarden publishes 8-12 posts per month to your Google Business Profile, averaging one post every 2.8 days. This keeps your profile within Google's 7-day activity window. Posts are never identical — they rotate between service highlights, seasonal content, offers, and photo updates.
What kind of content gets posted to my GBP?
Posts are written for your specific business type and services. A roofer gets posts about storm damage repair and gutter replacement. A med spa gets posts about Botox and laser treatments. Content includes four types: service highlights, seasonal content, offers and updates, and photos. Every post includes a relevant image.
Do I need to approve GBP posts before they go live?
Approval is optional. You can review and approve posts before they go live, or let them publish automatically on a schedule. Either way, the posting schedule runs without you having to think about it. All posts are written for your business, not generic filler.
See how stale your profile looks to Google.
Free audit, takes about a minute, and you keep the report whether you buy anything or not.