Emerging channel
People are asking AI where to go. Is it recommending you?
ChatGPT, Gemini, and Perplexity are answering questions like 'best plumber near me' and 'top-rated med spa in Orlando.' Pinwarden tracks whether your business shows up in those answers across 4 AI models and 12 queries per month, showing which platforms mention you and which recommend your competitors.
Why this matters now
Millions of people already use ChatGPT and Gemini to find local businesses. Google's own search results now include AI-generated overviews that push traditional listings further down the page.
The businesses that show up in AI answers tend to have strong review profiles, consistent directory listings, and well-structured business information. Pinwarden builds all of that as part of its normal work.
The same things that help you rank in Google Maps are exactly what AI models pull from to build their answers. Working your profile for Google also positions you for AI search. Pinwarden does both.
What Pinwarden tracks
AI mention monitoring
We track whether your business gets recommended when people ask AI assistants about your category in your area. You'll see which models mention you, how often, and for which queries.
Competitor comparison
See which competitors show up in AI responses and how often. Most local businesses have no idea this channel exists, which is why the ones tracking it now have a head start.
Source tracking
AI models pull from review sites, directory listings, and web content to build their answers. We track which of your citations are being used as sources.
4
ChatGPT, Gemini, Perplexity, AI Overview
12
per business, per month
38%
of tracked queries mention the business
Common questions
What is AI search visibility for local businesses?
AI search visibility measures whether your business gets mentioned when people ask ChatGPT, Gemini, Perplexity, or Google AI Overviews questions like 'best plumber near me.' Pinwarden monitors 4 AI models across 12 queries per month per business, tracking which models mention you, how often, and which competitors appear instead.
How do local businesses show up in AI search results?
AI models build answers from review profiles, directory listings, and structured business information. The same things that help you rank in Google Maps — complete profiles, strong reviews, consistent citations — are what AI models pull from. Pinwarden builds all of that as part of its normal work, positioning you for both Google and AI search.
Which AI search engines does Pinwarden track?
Pinwarden tracks your visibility across four AI platforms: ChatGPT, Google Gemini, Perplexity, and Google AI Overviews. For each platform, it monitors whether your business is mentioned, how often, and which queries trigger mentions. The average mention rate across managed profiles is 38% of tracked queries.
Find out if AI is recommending you or your competitor.
Free audit, takes about a minute, and you keep the report whether you buy anything or not.